Stories in Your Pocket
Why haven’t eBooks caught on? It certainly hasn’t been for a lack of trying. eBook divisions popped up at major print publishing houses a few years back, only to close a short while later. In 2001 alone, failures included Random House’s AtRandom, AOL/Time Warner’s iPublish, and MightyWords, which was majority-shareheld by Barnes & Noble’s online division. (eTexts live on in places like the great Project Gutenberg, although only for works that have fallen out of copyright.)
At the time, Wired reported that eBook failure could be chalked up to the lack of a universal format and an “eBook reading device with a high quality screen and full PDA functionality” for under $100. To my knowledge, such a device has yet to materialize.
But look what we have now: the near-universal PDF format and, as demonstrated by Apple, the price structuring and marketing savvy to sell portable devices with high-quality screens—and, while not for under $100 and not with screens large enough for reading large chunks of text—sold for a price that hasn’t stopped everyone and his brother from snapping up an mp3 player.
Maybe the length of text involved has to do with eBooks’ failure. I know I get antsy reading anything on my computer’s screen that’s more than 100 words or so and usually I’ll print longer documents to read comfortably at my desk. And I still prefer traditional print news sources to their online counterparts, particularly when reading long articles or features, as opposed to comparatively brief news items.
One company that seems to have recognized this length issue (along with the associated pricing issue) is Amazon.com, which on August 19th quietly launched the unfortunately named Amazon Shorts section of its store, which offers short story downloads for 49 cents each in PDF format.
This sparks my imagination. Why couldn’t a concept like this be integrated with an iTunes Music Store interface or into the iTunes Music Store itself? Then my copy of iTunes could happily resemble the screenshot below. (Click image for a larger version in a pop-up window.)

I’d argue yet another reason eBooks failed was a lack of consumer knowledge that they were even available, much less where to get them. I can’t imagine most consumers ever heard of AtRandom, iPublish and MightyWords. With a iTunes Music Store-like delivery-system for electronic short stories and essays (eStories) you’d have:
- a storefront with ultra-high name recognition and ease-of-use
- a universal and low price model everyone can live with
- a universal format (PDF, presumably)
I picture assembling the equivalent of short-story mixtapes to read on the subway or an airplane: a “Magic Realism Mix,” “Minimalism Mix,” “Hemingway’s Greatest Hits,” and so on. Readers could discover new authors and genres they love! Kids could illegally trade short stories on the Internet! Celebrity short story playlists!
I would think publishers and authors would embrace the concept of getting their short works online, particularly now that the music companies have paved the way for digital distribution. Recording artists like the Rolling Stones and Michael Jackson must make most of their greenbacks off their back catalogs, and as such, embrace avenues like the iTunes Music Store. Why wouldn’t print publishers and authors want to dust off all those copies of The Best Short Stories and various authors’ Collected or Complete Short Stories, rescuing them from the oppressive shackles of college courses and rejuvenating them by throwing them online where they could bask in a high profile and bring in some dough?
Although I think at least one missing piece in this potential equation for success is the lack of an appropriate device on which to read eStories. Although Palm devices could be ideal, where’s my ultra-thin, wave-of-the-future folding LCD screen?
Discussing the eBook matter at brunch with Jimi this afternoon, he suggested another reason for their failure is that people simply don’t want them. Consumers prefer passive entertainments—you can’t read your eBook while you’re driving or jogging, for example, but you can listen to music on your iPod. And comsumers already have the option of digital audiobooks.
But hey, I still want my cheap, high-quality reader for eStories! As Leo, the grizzled proprieter of Bowling Green, Ohio’s late, great Paupers Books, once told me, in reference to an oft-shoplifted segment of his stock: “They’re called Pocket Books for a reason.” I want 15,000 short stories in my pocket!