My friend Tina, who moved to Florida recently, was in town on business, so I stopped by to visit her, appropriately enough for a toy inventor/designer, at the International Toy Center, a two-building complex at 200 Fifth Avenue and 1107 Broadway connected by an enclosed pedestrian bridge on the 9th floor.
The 1107 Broadway segment was built in 1911, and at 16 stories tall, was one of the highest buildings in New York. (This record means little as it was being broken rapidly at the time; the nearby 21-story Flatiron Building, for instance, was completed in 1915.) But the timing coincided with an influx of German toy manufacturers to the U.S. prior to and during World War I, shifting the industry from a European one to an American one by the end of World War II. By then, most toy companies were headquartered in the Madison Square area and New York was the toy capital of the world.
Of course, that’s far from the truth today. Lately, the building has served as temporary showroom and office space for toy manufacturers and suppliers in town for the Toy Industry Association’s trade shows held every October and February at the Javits Center, the International Halloween Show and the American International Toy Fair.
Then, in January, real estate developer The Chetrit Group bought the complex for about $360 million with plans to turn it into apartments starting early next year. (In March, a similar fate hit the 1 Madison Avenue complex located across Madison Square Park from the Toy Center. SL Green Realty Corp. bought it for $918 million and plans to convert its signature 50-story building, topped with a clock tower modeled after the one at St. Mark’s Cathedral in Venice, into luxury condominiums.)
When I checked in with the security guard in the Toy Center lobby, telling him I was there to see Tina in 1510, he squinted at me like I was an idiot. I saw why after I got off the fancy elevator (depicted above): the building now is mostly vacant in preparation for the gutting. I passed bank after bank of deserted offices, the sound of my footsteps echoing off the walls as I walked down the unlit hallway. I saw through some windows that the adjoining Toy Center building was empty, too. Tina had a small, unfurnished office in the back that she was using as a showroom for a new project and with all the packaging and the samples and prototypes of toys strewn about the room, it looked as if a children’s birthday party had exploded.
We headed out to a simple little restaurant with cozy booths, Mustang Sally’s, a block away from the Fashion Institute of Technology, and frequented by Tina during her time there. It was halfway decent, with a standard salad, sandwich and steak menu. I had a burger and fries, which were rather costly. Tina had the salmon and shrimp Caesar salad, which she said was tasty.
Parting at Penn Station, Tina gave me her paperback copy of The Inner Circle by T.C. Boyle. Because she’s on the Long Island Railroad much of her time in New York, she reads a lot and shockingly revealed to me that sometimes, as she finishes reading a page, will tear it from the book, so by the end, all that remains is a limp cover with a jagged paper spine. Less to carry that way, she explained. I was glad such a fate didn’t fall Inner Circle because so far, it’s a good read, even with the shrieking infant on the 1 train and his father who shouted shut up! enough that even the jaded New Yorkers were getting a little shifty in their seats.
Mustang Sally’s
- 324 Seventh Avenue (at W. 28th Street)
- (212) 695-3806
- Meal 28 of 52: Mustang Burger ($9.95) with sautéed mushrooms ($1.50 extra), fries ($3.95) and a Diet Coke ($2.75).