Rabbit Redux

Not only do we in New York City get all the movies before most of the rest of the country, we also get customized advertising for nationally sold products.

I’m partial to Volkswagen’s new campaign for the Rabbit, which the company is “reintroducing” this week by relabeling its Golf car, which has been selling poorly. (“Volkswagen customers want a relationship with their cars. Names like The Thing, Beetle, Fox, and Rabbit support this,” explained Volkswagen’s Director of Brand Innovation in a press release.) I like the campaign’s play on two of the most ubiquitous animals in the city, after people.