Bigger Fun
While waiting to be seated for a traditional Cleveland Heights lunch at Tommy’s, Dana and I moseyed over to Ohio’s best toy store, Big Fun, to see how their new digs have been faring.
Sometime over the last 12 months, the store moved from a shack-sized location across the street, crammed literally floor to ceiling with antique and retro toys and novelties, to a store at least three times as large on the other side. We were curious to see if the proprietors had been able to maintain the feel of coziness and wonder the original location had, while allowing freedom of movement; space issues in the original store dictated frequent pressing up against cabinets of Smurfs or vintage lunchboxes in otder to let other customers pass. High Tide/Rock Bottom, the business that used to be located in the larger space, was a bland sort of Spencer’s Gifts, selling saucy cards, posters and knickknacks: maybe ironically, the sort of store that dreams of being a store like Big Fun. But the ceilings there were high and dropped, of the white acoustic tile variety found in soul-sucking corporate office environments, and the hard floors were covered in that thin gray carpeting, also on loan from the land of Aeron chairs and fluorescent tube lighting. In short, not the atmosphere anyone wants in a toy store billed not only as big but fun.
Happily, they’ve been able to sort it out. They’ve ripped up the carpeting in part of the back, revealing unpolished but pleasing-to-the-feet hardwood flooring. Other major swaths of the floor have been expertly covered in sturdy plywood painted caution yellow, which makes sense somehow. And the ceilings: well, there was apparently no option to jettison those acoustic tiles, so the storeowners hired some artists or hooligans or artistic hooligans to plaster-tag the thing with vibrant spray-painted graffiti of psychedelic bursts, mischievous cartoons and the name of the store in explosive typefaces. It’s now the ceiling of the Sistine Chapel, ghetto-fabulousized. Why I didn’t take a photo of this for your elucidation, I’m unsure, but believe me when I tell you the overall effect is like the hermit crab getting all comfy in its roomy new shell.
Decor aside, the practical benefit of the bigger Big Fun is of course more display space. Mouth-watering to those of us born in the ’70s and early-’80s are the tall glass cases crammed with seemingly every Transformer ever transformed, every G.I. Joe figurine ever posed with Action Accessories (or, if Zartan, placed in the freezer), even every Strawberry Shortcake, all artfully posed, all for sale. The centerpiece in the back corner, at least for those of us who gain instant fond memories upon hearing the phrase “and knowing is half the battle,” is a cheesy display (covered in “Do Not Touch!” signs) of the G.I. Joe Aircraft Carrier, as big as Gary Coleman and a premium item surely only that dick from Silver Spoons could afford. For scale, the G.I. Joe Hovercraft I once owned and painstakingly applied approximately 100 decals to, is floating indistinctly nearby in the poorly painted styrofoam sea. I couldn’t help but notice the depth charges were missing and that it’s an awful lot smaller than I remembered it being during intensive battle missions in the bathtub.
What a great store. It’s a challenge still to avoid exclaiming “Whoah!” like Keanu or asking your shopping companion every five minutes “Hey, remember this?” (or just telling her, “You gotta see this!”) while pointing at some near-forgotten plaything.