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Cookies & Bums

Thu., November 30, 2006

In what’s being heralded as the first outdoor ad campaign in the U.S. that’s scent-based, the California Milk Processor Board is extending its “Got Milk?” ads to be posted in five San Francisco bus shelters with aromatic strips that will release the scent of freshly baked chocolate-chip cookies.

Will it work? I like the prediction quoted in today’s San Francisco Chronicle from a 16-year-old high school student: “It’s going to smell like cookies and bums.”

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