I laughed at a quote by Taco Bell president Greg Creed in today’s New York Times (“E. Coli Sickens 39 in New Jersey and New York” by Robert D. McFadden). Addressing the E. coli outbreak of food poisoning traced to his company’s chain, he said, “Health officials have indicated that there is no immediate threat and whatever may have occurred has most likely passed through the system.”

Aside from the intense vagueness required by the corporate catastrophe first-response playbook (indicated, no immediate threat, whatever, may have and most likely), I was struck by the phrase passed through the system. Ha ha! When you’ve made your customers shit blood, you may want to watch your double entendres, Greg.