I took an A train down to the Village this morning to purchase a pound of cheese for the Amy Sedaris Cheeseball I plan to sculpt when my sister’s in town next week and realized that Murray’s has the best cheese descriptions ever. Here’s an example from the cheese I bought today, Taylor Farm Smoked Gouda; it’s from their website, which features longer descriptions than at the shop on Bleecker, where they’re not as consistently funny by nature of their brevity. This one’s good enough that I can almost overlook the mangled punctuation (and that fifth sentence, which is a run-on). What sells it for me are the hinted-mockery of typical cheese-shops and descriptions, the lovely phrase “a wedge of wet autumn,” and especially referring to a cheese as a “husky lad.”
A few years ago we would’ve sneered, Smoked gouda? Try the supermarket. And then Jon Wright of Londonderry came along with this husky lad. All good cheese deserves a chance, and this is the best smoked gouda we’ve ever tasted. Vermonters are a hearty bunch, ice fishing, sugaring, running around in the snow, they need a hearty cheese. This is one you can sink your teeth into, heady with real smoke (not some Liqui-junk in a bottle), like a wedge of wet autumn. For cheese guys, there’s always the need for the perfect nosh on Superbowl Sunday, poker night, or while waiting for dinner. As comfy with Newcastle as a drunk guy in a jersey.