Industrial Conference, Day 1
I rose before dawn to catch my car to JFK for my 8:30 a.m. flight to Long Beach, California for the industrial real estate conference my company is producing. I took Jet Blue, which I’d never done before, appreciating the personal TV built into every seatback and the continual proffering of brand-name snacks and beverages (Terra Blues potato chips, Planters smoked almonds, Arizona iced tea) to mask the fact that we weren’t getting any lunch. There were only 30-some people on the flight and each got his or her own three-seat row to spread out and relax, or sleep, as I chose to do for a few fitful hours.
I’d never been to California before today and although it was my own fault for not flying in a day early or staying a day later to see the sights, I made the most of my airplane-hotel-airplane trip. It was sunny but unseasonably cool in Long Beach, the airport for which has some of its luggage carousels located outside. I walked around the area of the Marriott and it was a typical business park area with soulless office buildings. I marveled at the tall, skinny palm trees sprouting everywhere and looking perfectly ridiculous, the ostriches of the plant world.
At the corner of Clark and Spring, a small strip mall that I would have normally passed by without notice caught my attention because it was called Time Square and the typography on its signage seemed to have been frozen, like Walt Disney, in 1966.


I stopped at Pop’s, a local greasy spoon specializing in the unlikely combination of hamburgers and teriyaki, the menu split 50/50. I got a hamburger and fries for an unbeatable $4.60—the burger was big and bursting with pickles, fresh-cut purple onion slices, lettuce and tomato and not-so-secret thousand-island sauce. The heap of fries were thick cut, crisp and piping hot, fresh from the fryer. I ate at a fire engine-red fiberglass table and listened to classic tunes from the ’60s, like “Hanky Panky” by Tommy James & the Shondells and Van Morrison’s “Brown Eyed Girl.”
The conference began at 4 p.m. with roundtables for the few dozen people that showed up in the hotel’s ballroom, after which we retreated to the pool for beer, cocktails and hors d’oeuvres. I chatted with a cute L.A. girl who was from an architectural firm and resembled Susanna Hoffs of the Bangles, only with not-as-big hair.
My boss told me I needed to write an introduction for one of the event speakers he was introducing at the conference tomorrow, so I went back to my room and composed it—longhand. Note to self: Bring laptop to future conference events. I was in bed by 8 p.m., the whoosh of airplanes landing a few hundred yards away from my hotel room window lulling me to sleep.